Abandoned cart email flows are the most profitable automated marketing sequences, according to Klaviyo's analysis of over 143K flows in 2023. Here are the key findings and strategies:

Performance Metrics

• Average Revenue Per Recipient (RPR): $3.65 (37.74% higher than welcome flows)

• Top 10% Performers RPR: $28.89

• Average Conversion Rate: 3.33%

Industry-Specific Performance

• Food & Beverage: Highest open rate (52.16%), click rate (6.63%), conversion rate (3.66%)

• Sporting Goods: Strong performance with 51.69% open rate, 6.95% click rate, 3.50% conversion rate

• Apparel & Accessories: Above-average performance with 51.43% open rate, 6.25% click rate, 3.42% conversion rate

• Office Supplies and Specialty: Lower engagement but above-average conversion rates (3.45% and 3.36%)

Optimization Strategies

1. Flow Structure

   • Recommended: 3-email sequence

   • First reminder: 2-4 hours

   • Second email (with discount): 24 hours

   • Final message: 48 hours

2. Best Practices

   • Personalize subject lines with customer name and cart items

   • Consider selective discounting for high-value carts

   • Implement A/B testing for:

     • Message frequency

     • Send times

     • Delays between messages

     • Subject lines

     • Copy and images

The key to success is continuous testing and optimization based on your specific industry and customer base.